In Store

Customer Journey: In Store

With a POPAI survey concluding that over 70% of supermarket purchasing decisions are being made in store, our retail media is invaluable to many brands. The ability to influence Asda customers with their purse in their pocket, and communicate directly on the shop floor is a unique opportunity.

We believe we offer a unique opportunity in communicating with customers all the way to purchase decision with our retail media offering. We continue to develop and expand in this area, reaching more of the 18 million weekly Asda customers.

 POS Barkers

• Reach 18.5 million Asda customers per week
• See your brand stand out against competitor brands on the shelf
• 70 per cent of all buying decisions are made at the point of purchase
• Branded barkers and booklets provide the last opportunity to influence customers at point of purchase
• Audited implementation across all stores. Average implementation is 96 per cent

 

 

 

We also have opportunities for barkers in the following formats:

• Lenticular Barkers
• Seasonal Barkers
• Award Winning Barkers
• Poparoma Barkers
• Scented Information Booklets
• Competition Booklets

• Reach 18.5 million shoppers across Asda stores every week
• Powerful communication with customers for the duration of their shopping mission
• Trolleys are used in 96 per cent of all shopping visits at Asda stores
• Target nationally, regionally or store by store matching regional or product distribution requirements
• Fully compliant, fitted by Redbus' professional national fitting teams

• Reach 18.5 million Asda customers
• Enjoy national coverage
• Communicate and influence customers’ buying decisions, no matter where they are in store
• Navigate customers to your brand while they shop
• Create a link between the store entrance and the shelf edge

 

 

Colleague Communications

Reach over 165,000 Asda employees with some of the wealth of colleague communication tools.

 

Everyone Matters Magazine

Everyone Matters magazine is a fantastic colleague magazine read by over 80% of Asda colleagues.

 

POS Coaching Tool

The POS Coaching Tool is an effective weekly tool for communicating all POS visible in all stores. It's read by all GSM's, so it's perfect in helping aid compliance.

 

Customer Journey: The next step?